Grady Britton is Portland's original B Corp creative agency, and an independent PR partner built on a simple belief. Coverage can be chased, but trust has to be earned. We help you earn it, protect it, and put it to work, across media relations, crisis communications, media training, message strategy, and more.
Your brand can buy attention any time it wants. Trust is different. Trust is what other people say about you when you're not in the room. A reporter. A customer. A community. A search result. You can't purchase that, which is exactly why it's worth so much.
That's the work of a PR agency. Not ads you control, but credibility you earn. And in a world where every company is publishing more than ever, earned attention has only become harder to win and easier to lose.
Most organizations sit in one of three places. Invisible, doing good work that no one outside the building knows about. Underestimated, known but not yet trusted as the leader. Or exposed, one bad day away from a story they're not ready for. A good PR partner moves you out of whichever one you're in, and keeps you out of the other two.
We've spent fifty years doing exactly that. Here's how.
A paid ad tells people you're good. Earned media lets someone else say it for you, which is the only version anyone believes.
The right story, in the right place, in front of the right audience, does something an ad can't. It carries the credibility of the source. That's the whole reason earned attention is worth the work it takes to win it.
Public relations isn't one service. It's a set of related disciplines that build, sharpen, and protect what people believe about you. These are the five that do the most work.
Media relations is the core of any PR agency, and it's the discipline most people mean when they say public relations. It's the craft of earning credible third party coverage by pitching the right reporter the right story at the right moment. Not blasting a press release into a void, but building real relationships with the journalists, editors and producers who shape how your market sees you.
We've spent decades learning what makes a story land. We find the angle inside your business that a newsroom actually cares about, then we place it where your audience already pays attention. When something newsworthy happens, the goal is simple. Reporters already know who you are, and they pick up the phone.
Case Study · PR agency of record for Historic Pearl'If something went wrong tomorrow, we would be improvising.'
Crisis communications, sometimes called crisis management, is the discipline that protects everything the rest of your PR built. It has two halves. The first is preparation, the plan and the message you build before you need them, so a hard day doesn't become a defining one. The second is response, the calm, honest, fast handling of the moment when a story breaks and the clock is running.
Most reputations aren't lost in the crisis itself. They are lost in the silence, the spin, or the scramble that follows. We help you respond with honesty and your values intact, the only approach that holds up once the dust settles. When leadership disagrees and the pressure is high, we bring a steady hand and a clear first move.
Built before you need it, ready when you do'Our experts freeze or ramble the second a reporter calls.'
The best story in the world falls apart if the person telling it isn't ready. Media training prepares your spokespeople to handle interviews, stay on message, and sound human under pressure. It turns nervous experts into confident, quotable voices who can carry your message into any room, on camera, on a call, or on a stage.
We run practical, high pressure sessions built around the questions you actually fear and the messages you most need to land. Your team learns to bridge from a hard question back to the point, to avoid the traps that produce a bad quote, and to speak in a way that earns trust rather than just surviving the interview. By the end, a high stakes conversation feels like an opportunity instead of a risk.
From nervous expert to confident voiceMessage strategy is the work that makes all the other work consistent. It's the public narrative, the handful of things you say about who you are and why you matter, and the order you say them in. Without it, every executive improvises, every channel drifts, and the market hears three versions of you instead of one.
We develop the message strategy that aligns your leadership, your press materials, and your campaigns around a single clear story. Value, proof, and the approved answers to the questions that are hard to answer. When three of your leaders are interviewed on the same day, the press should hear one company, not three. That is what a strong message strategy delivers.
Case Study · Helped Providence Health Plan feel more human'We are treated as a vendor, not a voice in our category.'
Thought leadership positions your leaders and your brand as the authority the market and the media turn to first. It's how you stop reacting to the conversation and start shaping it. Done right, it earns your executives a platform, your company a point of view, and your category a reason to listen when you speak.
We find the ideas worth owning inside your business, then build the byline articles, talks, interviews and earned moments that put those ideas in front of the right audience. The aim is specific. When a journalist needs an expert in your category, or a buyer is deciding who to trust, your name is the one that comes to mind.
Own the conversation, don't just join itThe five disciplines above do the heavy lifting. These round out a complete PR program, so you never have to stitch together three vendors to tell one story.
Partnering with authentic voices whose audiences share your values, so advocacy feels earned, not rented.
Press events, openings and demos built to draw coverage and turn a milestone into a story worth telling.
The bylines, features and narrative content that give earned media something credible to amplify.
Showing up in local media and community in ways that build familiarity, trust and belonging.
Third party validation that turns excellent work into credible proof for sales and recruiting.
An ongoing PR program with a partner who drives your narrative all year, not one campaign at a time.
Every PR conversation traces back to one of three feelings. Naming yours is the fastest way to know where to start.
You're doing the work and getting none of the credit. The need is reach and credible attention that makes the market notice.
People know you but don't yet trust you as the authority. The need is credibility and a sharper, stronger narrative.
Your reputation is fragile or unmanaged. The need is readiness, defense, and a steady hand on the narrative.
We're Portland's original B Corp creative agency. Independent and majority woman owned. Fifty years of building reputations that hold.
Most PR agencies sell you activity, a number of pitches sent or placements landed. We sell you judgment. We diagnose before we prescribe, name the real problem before we reach for a tactic, and tell you the truth about your reputation even when it's not what you hoped to hear. That's judgment over volume, and it's the discipline behind everything we do.
Paired with Mad Fish Digital, we bring earned and owned together. The credibility of public relations and the reach of digital, working from one strategy instead of two. The story that earns trust, and the engine that puts it in front of the people who matter. Coverage is the output. Trust is the product.
Results
Different industries. Different stakes. The same discipline every time. Earn the attention, protect the trust, and put both to work.
Named PR agency of record for San Antonio's landmark cultural destination, driving strategic communications and steady coverage of a place people love.
A message strategy that helped healthcare feel more human, then carried that single idea consistently across every audience and channel.
Regional media relations that connected a national organization to local communities with authenticity, earning coverage where it mattered most.
Integrated work, from earned moments to broadcast, that earned Best Integrated Campaign at the AMA Max Awards, all built on one clear story.
We'd rather tell you up front than waste your time. This is the kind of partner we are, and the kind we're not.
A PR agency earns and protects the attention you can't buy. That covers media relations to win coverage, crisis communications to protect your reputation, media training to prepare your spokespeople, message strategy to keep your story consistent, and thought leadership to make you the authority. We do all of it under one roof.
Fast, and faster still if we've prepared together first. The strongest crisis management happens before the crisis, with a plan and a message ready to go. When something breaks, we help you respond with honesty and speed, because the silence or the scramble usually does more damage than the event.
Yes. Media training is one of our core services. We run practical sessions built around the real questions your team fears and the messages you most need to land, so your spokespeople walk into any interview confident, on message, and human.
Message strategy is the single public narrative every part of your organization tells, and the order it gets told in. You need it because without it, every leader and every channel drifts, and the market hears a different version of you each time. It's the foundation the rest of your PR stands on.
Media relations is built on relationships and real stories, not press release volume. We find the angle inside your business that a newsroom genuinely cares about, then place it with the right reporter at the right moment. We can't promise a specific outlet, because earned media is earned. We can promise the discipline that consistently wins it.
Either. Some clients bring us in for a single discipline, like crisis communications or media training. Others want a full program with a partner who drives the narrative all year. We scale to what you need and stay as close or as hands off as you want.
Tell us what you're working on and a rep will get back within one business day, no pitch. You'll get a sharper read on where you stand and what to do next, whether or not we end up working together.
Tell us what you're working on, across media relations, crisis communications, media training, and message strategy, and a rep will get back with an honest take on your next move. No pitch, no slides about us.
You leave with something useful either way. That's the deal. Bring a story you want told, a risk you want managed, or just the pressure you're under. We'll start where you are.
